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JingTale, an online store for Jingdezhen porcelain.

A Shopify store in English and Chinese for porcelain made by independent studios in Jingdezhen, with the craft and the story behind each piece.

Start a project like thisVisit jingtale.com(opens in a new tab)
Platform
Shopify
Languages
English · 简体中文
Stages served
01 Attract · 02 Convert
Status
Live
The whole JingTale home page, top to bottom: the blue-and-white porcelain hero, the three collections, pieces that belong together, the Seek, Tell, Life journey, the Free Spirit Wine Keeper, shop by category, crafted through time, stories from Jingdezhen, the latest Journal articles, questions before you order, and the footer.

The brief.

JingTale sells hand-made porcelain from named studios in Jingdezhen, China’s historic porcelain capital, to buyers overseas who care about craft. It needed a store that sells each piece on its technique and its story, reads as calm and exact rather than souvenir chinoiserie, and takes payment in pounds.

Services used

Prices are our current rate card, so you can see what a build like this starts from. A store is built on the Growth tier, which includes SEO foundations. What the client paid stays between us and them. See all prices

What we built.

  1. A store in two languages

    English and Simplified Chinese across the home page, the content pages and their page titles, switched from the header.

    See fig. 02

  2. A story behind every piece

    A craftsmanship page for the hand-made stages, and product pages that name the studio, the material and the origin.

    See fig. 04

  3. A collection people can narrow

    Filters by category and by studio, with prices in pounds.

    See fig. 01

  4. A Journal of guides

    Long-form articles on the craft and the studios, written to be found in search.

    See fig. 06

  5. Search foundations built in

    Structured data for the business, products, articles and breadcrumbs, so search engines read what each page is.

    How it works

  6. Laid out for phones

    Every page laid out for a small screen, from the home page to the cart.

    See fig. 08

The build, screen by screen.

Captured from the live site. Select any screen to see it full size.

The JingTale collection page: category and studio filters on the left, and a grid of hand-painted porcelain cups and a plate with their names, collection and prices in pounds.
Fig. 01The collection, filtered by category and studioDesktop
The JingTale home page in Simplified Chinese: blue-and-white porcelain on a dark set under a Chinese headline, with the language switch set to 简体中文.
Fig. 02The home page in Simplified ChineseDesktop
The JingTale product page for The Albizia Volcanic Cup: the hand-painted cup, its price in pounds, and its category, material, studio and origin above an add to cart button.
Fig. 03A product page with its studio and originDesktop
The JingTale craftsmanship page: the heading From body to fire, an introduction to the five hand-made stages, and the first stage, Thin-Walled Porcelain, beside a photograph of a porcelain tea cup.
Fig. 04The craftsmanship page, from body to fireDesktop
The Albizia Volcanic Cup product page on a phone: breadcrumbs above a large photograph of the cup and a row of thumbnails.
Fig. 05A product page on a phonePhone
The JingTale Journal article Behind the Blue: its category, title, date and reading time above a photograph of a blue-and-white porcelain dish.
Fig. 06A Journal article on the craftDesktop
The JingTale collection page on a phone: the heading Every piece carries a story over a photograph of a covered bridge in the mountains around Jingdezhen.
Fig. 07The collection opening on a phonePhone
The JingTale home page on a phone: the headline Inherited oriental kilns, modern aesthetic fusion over blue-and-white porcelain, with a Shop the collection button.
Fig. 08The home page on a phonePhone

How we show work

Nothing here is dressed up.

  • Named with permission

    Every business on this page cleared its name and logo before it appeared here.

  • Real screenshots

    Screenshots of the actual builds, supplied as they are. No mock-ups, no staged devices.

  • No invented numbers

    Results appear only when a client clears them. JingTale's permission excludes metrics, so none are shown.

Tell us what's broken.

Pick where it hurts. We'll tell you which stage is costing you money, then send a written scope and price.

  • No brief needed
  • A written scope and price
  • Yours to keep either way
Tell us what you're trying to fix0468 397 383