SEO foundations.
Search built into the site from the first page, not bolted on after.
Most sites are built first and "optimised" later, which usually means rebuilding the parts search engines care about most. We do it the other way round. Page structure, headings, metadata and local signals are settled before a single screen is designed, so the site is easy for Google to read from the day it goes live. The foundations are a one-off setup; monthly SEO after launch is separate, and optional.
Who it is for.
- Businesses getting a new site who want search handled properly from the start.
- Businesses with an existing site that looks fine but is hard to find, and want the technical groundwork fixed without a full rebuild.
- Local businesses whose customers search by suburb or service ("physio Mascot", "cafe near me").
How it works.
- 01
Map the searches
We work out what your customers actually type, by service and by area, and which page should answer each one.
- 02
Structure the site around them
Page hierarchy, URLs and internal links are planned so each page has one clear job.
- 03
Build it in
Metadata, headings, semantic markup, structured data and a sitemap go in during the build, alongside speed and mobile performance.
- 04
Hand it over indexed
We submit the sitemap, check the pages are being indexed, and set up your local search foundations.
What's included.
- Technical
- Search-friendly page structure, semantic HTML, sitemap and indexing setup, performance checks.
- On-page
- Page titles, meta descriptions, headings and internal linking.
- Local
- Local SEO foundations, including business details marked up for search engines.
- Content architecture
- Which page answers which search, so pages do not compete with each other.
What it looks like.
Real screens and real hardware. Select any one to see it full size.
Price.
$700 SETUP
- Setup, one-off: built into the Growth and Bespoke tiers, or $700 as a standalone retrofit on an existing site.
- Monthly SEO, $300 a month: Search Console monitoring, technical fixes, Google Business Profile upkeep and a monthly report. Optional; stop at any time.
SEO foundations make a site easy to find and easy to read. They do not guarantee a ranking, and anyone who promises a position on Google is guessing. Ongoing work is Monthly SEO, at $300 a month.
01Will this get me to the top of Google?
Nobody can promise that honestly. Foundations remove the technical reasons a site ranks poorly and give each page a clear job. Where you rank also depends on competition, content and reviews, which build over time.
02I already have a website. Can you add this without rebuilding?
Usually, yes. The $700 retrofit covers the technical and on-page groundwork on an existing site. If the structure itself is the problem, we will say so before you spend anything.
03Is this included in a new build?
Yes, in Growth and Bespoke. Launch sites are built clean and fast, and SEO foundations can be added to them.
04Do you do ongoing SEO?
Yes. Monthly SEO is $300 a month: Search Console monitoring, technical fixes, Google Business Profile upkeep and a monthly report. It is optional, and you can stop at any time.
05What about my Google Business Profile?
It carries a lot of weight in local searches. We will make sure your site and profile carry the same business details, which search engines check against each other.
Related in the loop.
Tell us what's broken.
Pick where it hurts. We'll tell you which stage is costing you money, then send a written scope and price.
- No brief needed
- A written scope and price
- Yours to keep either way